Influencer gifting without the busywork
Create gift links through which creators pick their own products. GiftLink turns each redemption into an automatic order at EUR 0.00 in your regular fulfilment - with approval queue, creator CRM and discount code attribution.
What is influencer gifting?
Influencer gifting means merchants provide products to creators free of charge to gain reach and content. GiftLink automates the workflow - from the gift link through the creator's own product selection to an order at EUR 0.00 that runs through the shop's regular fulfilment.
Manual gifting does not scale
Without tooling, influencer gifting stays busywork in the admin and in your DMs
Draft orders by hand
A manual order with a 100% discount workaround for every single gift: error-prone, slow, and impossible to keep track of beyond a few creators per month.
Address ping-pong in DMs
Shipping addresses arrive via Instagram DM or email and travel through spreadsheets - none of it lands in your shop in a structured, traceable way.
No attribution
Which creator actually drives orders? Without personal codes and clean matching, the effect of your gifting stays a gut feeling.
Three steps to the gift
From gift link to an order in your regular fulfilment
Create a gift link
Pick products in the Shopify admin and set the options: approval queue, social profiles (off, optional or required), an optional follower discount code. Copy the link or send it by email straight from the app.
The creator redeems
The creator opens the link, picks their product and enters the shipping address - in a cookie-free form, no login. The address flows directly into the order and is not stored permanently in the app.
The order runs automatically
GiftLink creates an order at EUR 0.00, tagged “giftlink”. It runs through your regular fulfilment like any other order - the merchandise value is documented per redemption.
Everything for structured gifting
From approval to reporting - without touching your theme
Approval queue
Optional per link: redemptions wait for your approval before the order is created. Open requests are rejected automatically after 30 days - the temporarily stored address is deleted in the process.
Creator CRM
Notes per creator, links to delivered content and manually maintained reach figures - deliberately no scraping and no platform APIs.
Discount code attribution
A personal follower code per creator (valid for 90 days). Orders using the code are matched to the creator - deliberately without end-customer data: only order number, amount and timestamp.
Regular fulfilment
The EUR 0.00 order is created via the Shopify Admin API and runs through your normal process - pick lists, shipping and tracking included.
Transactional emails
Gift link delivery, approval and rejection notifications, plus an optional order confirmation - automatically in the language of the link.
Merchandise value documentation
The merchandise value of every gift is recorded per redemption - as a documentation aid for accounting and tax (e.g. § 37b EStG). No tax advice.
Four tiers, one principle
Tiered by gift orders per calendar month - the feature set grows with you
- 1 active gift link
- Approval queue & creator CRM
- Transactional emails
- Unlimited gift links
- Custom branding per link
- Follower discount codes & attribution
- Multi-use links for campaigns
- CSV export for accounting
- Bulk creation
- All features
- No quota limit
- For large gifting programmes
Deliberately without prices: the prices and scopes displayed in the Shopify App Store are decisive. Paid plans include a free trial (currently 14 days).
Frequently asked questions
Compact answers about GiftLink
What exactly does GiftLink do?
GiftLink creates gift links for influencer cooperations. Creators open the link, pick their own products and enter their shipping address - GiftLink turns that into an automatic order at EUR 0.00 in your shop that runs through your fulfilment like any other order.
Do I have to create the EUR 0.00 orders myself?
No. The order is created automatically via the Shopify Admin API, marked as paid and tagged “giftlink”. Manual draft orders and copying addresses out of DMs are gone.
Can I approve redemptions before the order is created?
Yes. You can enable an approval queue per gift link: the order is only created once you approve the redemption. Open requests are rejected automatically after 30 days - the temporarily stored shipping address is deleted in the process.
What data do creators enter in the form?
Name and email address are required; social profiles (Instagram, TikTok, YouTube) are disabled, optional or required depending on the link settings. The shipping address flows directly into the Shopify order and is not stored permanently in the app database. The form works without cookies. Details: https://tg-ai.de/en/apps/gift-link/privacy-policy
How does discount code attribution work?
Optionally, every creator receives a personal follower discount code (derived from their name, valid for 90 days). GiftLink matches orders using this code to the creator - deliberately without end-customer data: only order number, amount and timestamp are stored.
Does GiftLink handle the tax assessment of the gifts?
No. GiftLink documents the merchandise value of every gift as a documentation aid (e.g. for your accounting or flat-rate taxation under § 37b EStG). The tax treatment remains a matter for you and your tax advisor.
Does GiftLink make my influencer posts legally compliant?
No. GiftLink is a technical tool for the workflow. Advertising labelling of induced posts, usage rights to creator content and your legal texts remain your responsibility - with legal advice where in doubt.
How do I install GiftLink?
GiftLink is available in the Shopify App Store. After installing, you create a gift link, pick the product variants you want to release and share the link with your creator via DM, email or QR code - the redemption then lands in the approval queue or goes straight through as an order in your regular fulfilment.
No more draft-order busywork
GiftLink is available in the Shopify App Store. Install the app in your store and send your first gift link within minutes.
Install from the App StoreFree plan available - paid plans with a 14-day trial