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Fashion stores have the highest return rates in DACH e-commerce at 26-50% on average. At the same time they are most affected by § 356a BGB. This combination needs a clean stack.
Challenges for Fashion & Apparel
Fashion Shopify stores face two core challenges: high return rates eat margin, and the new withdrawal button (§ 356a BGB, mandatory since 19 Jun 2026) requires EU-wide implementation in up to 24 languages.
Return rates 26-50%, up to 75% in outliers
Average processing cost per return: €19.51
Cross-border sales → 24 EU languages mandatory for withdrawal
PackFlow
DHL returns & branded tracking. Fewer support tickets, faster returns.
Retractly
EU withdrawal button per § 356a BGB. 24 EU languages, confirmation email as durable medium, EU hosting.
Fewer support tickets
WISMO queries drop up to 30% with branded tracking
Faster processing time
Withdrawal automated in <30 sec vs. 15-30 min manual
Lower warning risk
Supports § 356a BGB implementation (mandatory since 19 Jun 2026)
Electronics & Consumer Electronics
Electronics merchants move high cart values - and must document every step of wi…
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Food merchants have the trickiest withdrawal exceptions: perishable goods are ex…
→Talk to us about your specific requirements - we recommend the right setup.